WebNBCU came up with CFlight as a way to measure and get credit for the 50% of NBCU viewing that now occurs on digital platforms, outside traditional TV. It works by collecting data from measurement ... WebPioneered development of first ever cross platform measurement current, CFlight, across NBCU and Sky (UK). Led development of first to market holistic measurement solution for auto category, Total ...
NBCUniversal’s Mark Marshall and Laura Molen on Taking the ... - Adweek
WebFeb 8, 2024 · Last year, NBCU changed how audiences for its commercials are accounted for with CFlight, which includes ads viewed both on TV and on digital platforms. It also created ways to put the spotlight on the impact its campaigns have on an advertiser’s business, be it getting viewers to go to websites or auto dealerships. WebApr 5, 2024 · NBCU provided statements of testimonial from several senior media buying executives. “CFlight is an important step towards better measurement in a cross-platform video environment,” said John... great lakes caulking and waterproofing
Everywhere: Introducing CFlight NBCUniversal Together
WebCFlight enabled unified, accurate measurement of total audience across all screens with its impressions-based metric. Adding to CFlight, NBCU continues to set new standards with end-to-end measurement capabilities that not only count every impression but prove their business impact. WebCFlight includes NBCUniversal’s apps on Roku and NBCU’s content on Hulu. OTT now represents one third of NBCU’s long-form digital video consumption. Additionally, as the … WebNov 13, 2024 · CFlight has taken flight “In the UK (thanks to CFlight), we now can demonstrate to advertisers and agencies de-duplicated reach and frequency across all BARB target audiences, across both the linear transmissions and the video-on-demand transmissions,” he says. great lakes cattle company